Job Specific Criteria
Essential
To provide strategic leadership for the delivery of Traffic Wales communications.
Direct line management of a team of 8 communication staff.
Take a lead role in developing and maintaining key relationships with stakeholders.
Take the lead on crisis management and incident response.
Develop and implement measurable communication strategies and stakeholder engagement.
Oversee business continuity and service performance.
Ensure statutory and agent compliance.
Qualifications and relevant training
Essential
Degree or equivalent in communications, journalism, public relations or relevant field.
Relevant Experience
Essential
Experience in a senior communications role – minimum 3 years’ in a similar role.
Experience of QA procedures e.g. ISO9001.
Experience in staff management.
Proven experience in strategic communications planning, crisis management and reputation management.
Experience creating targeted content for different audiences.
Skills and specialist knowledge
Essential
Proven experience in managing and developing a communications team.
Strong ability to inspire, motivate, and support staff in a high-pressure environment.
In-depth knowledge of social media platforms.
Strong understanding of public relations, media relations, and reputation management.
Experience using analytics tools to monitor and measure communication effectiveness.
Exceptional writing, editing, and presentation skills.
Strong interpersonal skills across multidisciplinary teams.
Demonstrated ability to build and maintain stakeholder relationships.
Strong understanding of relevant legislation.
Language requirements
Essential
Excellent communication skills in both Welsh and English at a professional level.